We all know happy people do a better job, but how many companies have words such as fun and happiness included in their vision or mission statements? Providing people with dreams ….

As it is well described by Jonas Ridderstrale and Kjell Nordström in the book ‘Funky Business – Talent Makes Capital Dance‘ people have emotional need for art and poetry that industry doesn’t seem to understand yet. Looking at success of Apple one can agree that contemporary business needs to start completing on the basis of feelings and fantasy, emotions and imagination.

How can HR build sustainable capability for the organization? To be successful in the 21st century we all have to practice infinitive innovation creating more value for all stakeholders inside and outside the organization.

Should a new HR approach use sensational strategies using ethics and aesthetics, creatively differentiating to attract and keep the best talent? As a company you get the employees you deserve and vise versa. If the organization doesn’t provide good role models why should the rest of the organization behave like good citizens?

The future belongs to the outlies – those that dare to take risks, break rules and make new ones. The future belongs to those who seize the opportunity to create it. How can HR be more creative?